Heinz is hiding tins of soup in ‘break in case of emergency’ cases in London and other major UK cities throughout the winter season.
It has been cold outside recently with howling winds and snow. The snow may not have been around for long but it still feels like winter. On days like this you do not want to leave the house. If you have to go outside when you come back in there is nothing nicer than a hot bowl of soup to warm you up. Tomato soup is one of my favourite soups. It is like drinking comfort in a bowl and is especially nice served with a home made focaccia. A steaming chicken soup is the universal cure for a cold.
It is not surprising that sales of soup increase in the cold weather. Heinz expect to sell over 20 millions cans of soup in January. Typically there is a five percent increase in demand for every degree the temperature drops during the soup season.
Emergency Soup for the Winter
Imagine walking down the street and coming across a can of Heinz tomato soup in a “Break in case of emergency” box on a cold day. This winter there is every possibility of this happening. In a bid to fight the freeze this winter Heinz are popping up in various cities and placing these boxes for commuters to find. They have already been to London and will be moving around the country following the cold. People are being encouraged to break the glass with the spoon and help themselves to the can of soup inside.
The campaign is running until March and will be popping up in the coldest cities and towns across Britain. As the freeze moves around the country so will the soup. I expect a lot of Northern cities will be cold so am keeping my eyes open for cans appearing in Newcastle. It will be great fun looking out to see if I can find any.
Have you seen any of these cans yet? I would love to know if you have.